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Thread: Software marketing techniques?

  1. #1
    jeriner Guest

    Default Increase Your Software Sales With Twitter



    Did you know you can increase your software sales by using the Social Media tool named Twitter in your marketing and sales efforts?
    I will come to the ďhow to make moneyĒ part shortly, but first I will tell you a little bit about the phenomenon Twitter, in case you havenít heard about it before or are unsure of exactly whatís going on.
    Imagine the coffee machine or lunch restaurant at your workplace. The place most people meet up and share both gossip and hopefully get some work talk done too. If you can picture that, then you have an understanding of what twitter is about. Itís a gathering point for a lot of people online. Itís a dialog between people and as you will discover shortly it opens fantastic opportunities both socially and for creating business. And you donít need a website, blog or marketing funds. Itís all free.
    So how can Twitter assist you in selling and marketing software? As you soon will see links are a big and natural part of the conversations going on in Twitter. People are also much more inclined to click your links in Twitter than for example in email marketing, links on websites or blogs. And it will also take you very little time to write your Twitter messages. I spend about a minute to write a twitter message.
    So, I just told you why you can make money. Now letís dig into the howÖ
    Step one, sign up to twitter. Go to twitter.com and create a new account. This will take you a couple of seconds.
    Step two, sign up to a bunch of twitters. You find Twitters in twitter. The process is very simple and you will understand it as soon as you have tried. The easiest way to find interesting Twitters are through people that are already authorities in your marketplace and other interest areas. Authors, bloggers and so on.
    Twitters you may find interesting to follow: @gillberg, @colligan, @softwareguide (this is an example of a business twitter with messages related to software). If you want to follow an example of a twitter dedicated to one software you can follow me on @snagitguide as well.
    My initial tests suggest you can get a ratio about one to four, e.g. for every 4 people you follow one will follow you. And if you follow me, I will follow you
    Step three, after signing up and subscribing to a few Twitters itís time to set up your account. For people to sign up to follow you itís important that you have a short bio and if you have a website or blog, include a link too.
    This should help you get a higher ratio of followers and the followers will also be more targeted. Say you are interested in affiliate marketing. If like minded people see you in Twitter and check out your bio they are more likely to subscribe to your Twitter messages.
    When setting up the account I recommend you use a picture of yourself. This will make you more trustworthy and human.
    Step four, listen to the communication. Twittering is pretty straight forward process, but itís good to get a feel for the general communication.
    And finally, step five ó time to start twittering.
    Some Twitter tips.
    Be personal. Tell people a little bit about yourself, this will make you more human and trustworthy.
    Use mystique to get the click. For example; Check this out: [link], Wow, this is cool: [link] and so on. I think you get the picture.
    When itís appropriate, interact with other Twitters using the reply button.
    Share valuable information, if you spam you will end up without anyone reading your posts pretty soon.
    Donít talk about yourself too much.
    Use tracking for your links. I use klikdeal (klikdeal.com) for to set up my twitter links. This will pretty soon give you an overview of what is being clicked and whatís not. Avoid tinyurl as this doesnít give you tracking capabilities. When measuring the results of your links with klikdeal you get an understanding of what subjects your audience is interesting in. This can be very valuable for your other software marketing efforts as well.
    Looking forward to see your Twitters and click your links. A big thank you goes out to Paul Colligan for introducing me to twitter.
    Last edited by jeriner; 06-27-2011 at 05:50 AM.

  2. #2

    Default

    Social media plays a major role in software marketing or to make business profitable.

  3. #3

    Default

    It can, there are lots of softwares that can improve your SEO or SMO campaign but you have to choose them wisely because automated work is not always good news to the public than natural work. It won't bid well as often as you might have imagined. But still the best thing to do is to work for every single spot in the ranking, that will get you over the top.

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